Benefits of using a Fractional CMO
Is your business experiencing one of the following?
Your business has been flat, not growing
You have no strategic marketing initiatives
Your internal marketing team is transactional and not strategic
Your current marketing execution is not delivering and returning an ROI
Your brand needs a refresh
You lack market, competitive and customer insights
You need to better understand vertical markets for messaging and growth opportunities
Want to expand into new markets but need to understand the opportunities
Lost your marketing leadership and need a replacement asap
The market is becoming more competitive and you need to better understand them to define a true competitive difference
Not all companies and their problems are created equal. To address your specific challenges, you need to identify the insights and knowledge you need to define your brand and create a plan that helps you achieve your vision of success is essential.
At The Ponzi Group we start by focusing on these three areas: Insights, Brand and Plan.
And in that order… to become more strategic in achieving your business goals. These three pillars are key to building an effective, efficient strategic growth plan for your business.
For Better Strategic Decisions
Depending on your objectives, the right combination of quantitative, qualitative or secondary research methodologies can be used to gather the necessary insights to help uncover opportunities, challenges, issues and obstacles to ensure your strategies and plans are based on the market you serve.
By better understanding your target customers and their journeys, the channels they use to gather information, your competition and the dynamics of the market, your brand, messaging strategies and plans will be more effective and cost-efficient both in the short- and long-term.
Visit our research group at: www.strategicmarketintelligence.com
Defining Core Brand DNA
As incredibly important as it is, building an effective brand strategy continues to be one of the most difficult tasks facing companies of all sizes and in all industries. Brands that want to thrive, not simply survive, have to build a great brand. And live it.
The process combines market/ competitive intelligence and customer insights to arrive at a brand strategy and a point of differentiation that’s concise, simple, direct, competitive and above all, meaningful to your audience.
Your business, sales, marketing, and communications plans are essential to managing your business growth. Having a cohesive road map for you to follow to ensure your entire team is moving in the right direction - with measurable objectives to ensure success is essential to the long-term health of your brand.