APPLES Marketing Strategy Framework eBook
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Planning is essential to your business. Effectively implementing that plan, now that’s where the challenge is.
While the annual planning session is extremely important, waiting every 12-months is not an option in today's business environment. Planning is also a team sport…not conducted in silos, as every discipline has an impact on all others in the business.
You need to have a clear strategic vision of what you are trying to accomplish. Whether you are building and strengthening a vertical relationship, connecting compatible businesses, adding on product lines, expanding geographically, growing your market share... the key is to clearly understand the details of your strategic reasoning.
This 40-page, workbook guides you through a scope of questions to help you and your team focus on building your plan. It challenges you to ask the tough questions about your Audience, Brand Perception, Product, Leveragability of your offering in the market, Engagement and Strategy, all designed to provide you and your team a process to work through your planning.
It will keep you focused on the important questions and the information you need to build your business and to keep you on the road to growth.