November 11, 2019

“I would say to anybody doing a startup, especially from an investor perspective,” says Ben, “is invest in that third party research so it validates your thesis or premise . . . that is probably the biggest investment you can make early-stage as you try and track or dr...

October 28, 2019

I got to sipping on a very hot topic at the Business Growth Café with social media expert, author of Maximize Your Social, and social media agency owner, Neal Schaffer. Neal helped to reconfirm many of my maxims about social media marketing along with illuminating some...

October 15, 2019

While finding and hiring “the right people” sounds achievable enough, it has been the cause of many headaches for small to medium-sized business owners. Why? In many cases, internal teams just don’t do a good job when it comes to hiring, primarily because they just don...

June 11, 2019

Knowing your customers often starts with analyzing relevant data about them. But where do you start? How can you strategically turn raw data into useful information that you can leverage to allow for a deeper connection with the individuals you are attempting to reach?...

June 3, 2019

Customer experience is key to the success of any company, and ensuring this positive relationship with your brand depends on your ability to truly know your customer, and ultimately deliver on your brand promise. Lauren Feehrer of LoyaltyCraft Consulting explained that...

May 23, 2019

Do you know what your business is really worth? How do you weigh your expectations against where the value of your business actually, objectively, stands in the market? The truth, as discussed in our conversation with Cary Potter of Deal Valuation, is that making concl...

May 7, 2019

As entrepreneurs, we have a tendency to fall in love with our own brands, and the products
and/or services we offer. And that’s great — until we start neglecting our customers!


Are you truly listening to your consumers, are are you simply trying to convince them that
y...