Add a Fractional CMO to fill a need on your team

Let's face it, not all companies and their problems are created equal. Identifying the insights and knowledge you need to define your brand and to create a plan that helps you achieve your vision of success is what I do because marketing is critical to your company’s overall growth and profitability.

 

As a fractional CMO, I dedicate my time to working with company management as an unbiased voice in developing detailed competitive profiles, audience personas, defining market opportunities, brand realignment and strategies, to strategic, integrated marketing and communications plans that help you compete in an ever changing market.

Unfortunately, many small to medium size businesses need the expertise of a CMO, but just don’t have the budget for it.  And, more often than not, marketing strategies and the day-to-day management of activities are left to a less experienced marketer.

When working with me, I start by focusing my attention on three areas:  Insights, Brand and Plan.  I believe these are the three pillars upon which to build an effective, efficient marketing program.

Benefits to hiring a fractional CMO:

  • An unbiased, outside opinion

  • Experience and skill set that comes from working with multiple brands in multiple industries

  • Marketing leadership.  There’s a difference between a leader and leadership.  As a result of working with multiple brands and industries, a fractional CMO brings a unique perspective on different management and leadership styles

 

Regardless whether you’re a new, emerging or established company, if you believe in the value marketing can bring your company and you have a minimum of $3M+ in annual revenue, I’d welcome the opportunity to explore your needs and my capabilities. Click here to book an appointment.

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